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Free Alternatives to Hotjar

Why pay for Hotjar? Here are 3 free and open-source alternatives that deliver similar or better functionality.

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Recommended Free Alternatives

1
Free
Matomo logo

Matomo

Verified Jul 2026

Free and open-source web analytics platform — actively maintained by an open-source community and free for both personal and commercial use Positioned as a popular alternative to Hotjar, offering comparable core features at zero cost.

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2
Free
Open Web Analytics logo

Open Web Analytics

Verified Jul 2026

Free and open-source web analytics software — actively maintained by an open-source community and free for both personal and commercial use Positioned as a popular alternative to Hotjar, offering comparable core features at zero cost.

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3
Free
Plausible logo

Plausible

Verified Jul 2026

Free and open-source web analytics with a focus on privacy — actively maintained by an open-source community and free for both personal and commercial use Positioned as a popular alternative to Hotjar, offering comparable core features at zero cost.

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Frequently Asked Questions

What are the best free alternatives to Hotjar?
The best free alternatives to Hotjar include Matomo, Open Web Analytics, Plausible. All alternatives are verified as genuinely free (not freemium or free trials) and are actively maintained by the open-source community.
Is Hotjar worth paying for in 2026?
That depends on your specific needs. Hotjar offers premium features and polished UX, but for most users, the free alternatives listed on this page provide comparable functionality at $0. We recommend trying the free options first before committing to a paid subscription.
Are these Hotjar alternatives really free?
Yes. Every alternative listed has been verified as genuinely free. Many are open-source (MIT, Apache, or GPL licensed), meaning you can use them commercially without restrictions. Some offer optional paid tiers for enterprise features, but the core functionality is always free.
How often are these alternatives updated?
Our directory is updated daily by an AI-powered system that discovers new tools, verifies existing ones, and checks that URLs are still active. Each alternative shows a "Verified" date indicating when it was last checked. Star counts for GitHub-hosted alternatives are refreshed every day.
Can I use these free data analytics tools commercially?
Most of the alternatives listed can be used commercially. Open-source tools with permissive licenses (MIT, Apache 2.0, BSD) have no restrictions on commercial use. Tools with copyleft licenses (GPL) may require you to open-source derivative works. Always check each tool's individual license before deploying in production.

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